What is the best way to iterate properties inside a JavaScript Object?

I have the following javaScript object:

var theData = {
   "data": [
      {
         "name": "Event1",
         "start_time": "2015-01-15T22:00:00-0200",
         "end_time": "2015-01-16T07:00:00-0200",
         "timezone": "America/Sao_Paulo",
         "location": "Somewhere",
         "id": "824583590897935"
      },
      {
         "name": "Event2",
         "start_time": "2015-01-14T22:00:00-0200",
         "timezone": "America/Sao_Paulo",
         "location": "Somewhere",
         "id": "1522505051359796"
      }
   ],
   "paging": {
      "cursors": {
         "after": "MzA0MjY5OTI5NzgwODIz",
         "before": "ODI0NTgzNTkwODk3OTM1"
      },
      "next": "http://ift.tt/1BdlMmR"
   }
}

So i want to iterate over this object. I have the following code that is working. But I'm new to Javascrip and this way i'm doing is a high complexity way. How could i do it as simple as possible once this will be called for a huge amount of times?

for (var key in theData) {
   var obj = theData[key];
   for (var prop in obj) {
      var eventObj = obj[prop];
      for (var attribute in eventObj){
         if(eventObj.hasOwnProperty(attribute)){
            console.log(attribute + " = " + eventObj[attribute]);
         }
      }
   }
}